First Lecture of the New Year — Goldengate Legal Expert in Cultural and Creative Industries Invited to Teach at the 8th Cultural and Creative Workshop
First Lecture of the New Year — GoldenGate Legal Expert in Cultural and Creative Industries Invited to Teach at the 8th Cultural and Creative Workshop
Recently, the 8th Cultural and Creative Workshop, themed “IP Licensing Commercialization and Cultural & Creative Development,” concluded successfully in Beijing. This workshop, with a focus on “Cultural-Tourism Integration, IP Licensing, and Creative Development,” was jointly initiated and hosted by the National Copyright Trade Base of Renmin University of China, Beijing Lumi Cang New Audiovisual Industry Park, Haidian District Cultural and Creative Industry Association, and Super Mart Cultural and Creative.
Sunny Guo, General Manager of Beijing GoldenGate Intellectual Property Agency Co., Ltd. and Secretary-General of the Legal Committee on Brand Protection and IP Licensing of the Beijing Cultural and Entertainment Law Association, was invited to deliver a keynote lecture titled “Legal Issues in IP Licensing in the Cultural and Creative Industry.”
In her presentation, Guo provided an in-depth analysis of the nature of IP licensing and delivered a comprehensive explanation of relevant legal issues such as rights acquisition, utilization, and protection. She incorporated a large number of typical case studies to help practitioners in the cultural and creative sectors better understand and apply legal concepts in real-world IP licensing scenarios.
Linda Zhao, Founding Partner of GoldenGate Law Firm and Chair of the Legal Committee on Brand Protection and IP Licensing of the Beijing Cultural and Entertainment Law Association, was invited to speak on “Legal Issues and Case Studies on IP Licensing in the AI Era.”
Attorney Zhao explored the legal challenges that arise in IP licensing in the age of AI, helping participants gain a deeper understanding of the legal framework at the intersection of AI and intellectual property. She began with a foundational overview of laws related to AI, followed by a detailed analysis of how the unique characteristics of AI-generated content impact IP licensing. Through illustrative classic case studies, she highlighted the major legal disputes and solutions involved in applying AI in IP practices, guiding participants on how to use AI for content creation legally and compliantly, avoid infringement risks, and improve their ability to handle legal issues in practice.
This lecture not only provided attendees with a wealth of theoretical knowledge but also enhanced their practical skills through real case analysis.
GoldenGate has long been deeply involved in the cultural and creative industries and IP licensing. With a professional team, abundant resources, and innovative thinking, it delivers high-quality services to clients and promotes the development of the cultural and creative sector. Its contributions are of great significance to the healthy integration of cultural industries and AI technologies.
Sunny Guo
General Manager, GoldenGate IP
Secretary-General, Legal Committee on Brand Protection and IP Licensing, Beijing Cultural and Entertainment Law Association
Geographical Indication Expert, China Rural Development Association
Areas of Practice: Domestic and international trademarks, copyright, geographical indications, IP licensing
Education: Bachelors in English Linguistics, Master of Law from China University of Political Science and Law
Profile: Guo has developed comprehensive IP strategies and dispute resolution frameworks for major state-owned enterprises, media companies, internet firms, and businesses in car rental, coffee, catering, and environmental sectors. She is experienced in IP protection, commercial IP licensing, trademark transfers, and contract drafting. Guo is well-versed in domestic trademark protection and disputes, domain name and copyright conflicts. He was named one of the “Top 10 IP Consultants of the Year” in 2023, serves as a foreign-related lecturer for the Beijing IP Public Service Center, and was honored as an “Outstanding Lecturer” in the 2023 Anti-Counterfeiting Lecture Series. She was also listed as a Distinguished Individual in the 2023 “WTR 1000 Global Directory.”
Linda Zhao
Founding Partner, GoldenGate Law Firm
Chair, Legal Committee on Brand Protection and IP Licensing, Beijing Cultural and Entertainment Law Association
Areas of Practice: Trademarks, copyright, entertainment law, licensing, IP litigation
Education: Bachelor’s degree from China University of Political Science and Law; LL.M. from UC Berkeley; Visiting Scholar at University of Washington School of Law
Profile:
· Repeatedly ranked as a leading IP lawyer in China by Chambers & Partners
· Top-ranked in Managing IP magazine
· Leading lawyer in Legal 500 rankings
· Recognized multiple times by Asia IP as a top lawyer in trademarks, copyrights, and IP licensing
· Frequently ranked by Legalband as a leading IP attorney
