GoldenGate Lawyers Achieves Frequent Successes in Trademark Field in 2025, with Multiple Typical Cases Demonstrating Professional Strength from High Damages to Well-Known Trademark Determinations
GoldenGate Lawyers Achieves Frequent Successes in Trademark Field in 2025, with Multiple Typical Cases Demonstrating Professional Strength from High Damages to Well-Known Trademark Determinations
In 2025, GoldenGate Lawyers achieved breakthrough results in trademark infringement litigation and trademark administrative litigation, successfully representing a number of influential typical cases. From high damages to well-known trademark determinations, from first-instance rulings to retrial reversals at the Supreme People's Court, GoldenGate Lawyers has built solid intellectual property barriers for clients with exceptional professional ability and unremitting efforts.
I. Trademark Infringement Litigation: Strong Enforcement, Breakthroughs in High Damages and Unprecedented Cases
In the field of trademark infringement litigation, two cases representing U.S. outdoor sports brand rights enforcement handled by GoldenGate Lawyers were particularly outstanding.
A. Case of trademark infringement by similar mark: Against an infringer who registered a graphic trademark highly similar to the brand and used it in combination, GoldenGate Lawyers filed a lawsuit with the Beijing Dongcheng District People's Court. After trial, the court substantially granted the plaintiff's claims, ordering the infringer to pay nearly RMB 5 million in damages, effectively cracking down on the bad-faith free-riding of goodwill.
B. Case of trademark infringement by a Beijing company: In this case, the Tieling Administration for Market Regulation seized a large quantity of counterfeit apparel bearing the outdoor brand's mark. However, the goods mysteriously disappeared during the seizure period, and the involved company was subsequently dissolved. Facing difficulties including no physical infringing goods, only photographic evidence, and the defendant's default, GoldenGate Lawyers directly sued the company's shareholders. The Beijing Dongcheng District People's Court ultimately found infringement and fully granted the RMB 1 million compensation claim. This demonstrates China's judicial commitment to strong intellectual property protection.
II. Trademark Administrative Litigation: Multiple Breakthroughs in Well-Known Trademarks, Distinctiveness, and Generic Terms
In the area of trademark administrative disputes, GoldenGate Lawyers also achieved remarkable results.
A. "Zhongjin" trademark well-known determination case: In a case where Zhongjin Gold Corporation sought invalidation of a "Zhongjin" trademark registered by another party on "metal ores," after professional evidence submission and courtroom argumentation by GoldenGate Lawyers, the Beijing Intellectual Property Court found that the "Zhongjin" trademark on precious metal ingots constituted a well-known trademark, and the challenged trademark was declared invalid. This case provides a typical example of cross-class protection for well-known trademarks of resource enterprises.
B. "Percy Pig" trademark rejection review case: The "Percy Pig" IP image trademark of British company M&S was rejected for lack of distinctiveness and likelihood of causing misidentification. Through extensive evidence submission, GoldenGate Lawyers successfully argued that the mark was the client's original IP image, not a generic term for toys. The court of second instance adopted GoldenGate's arguments, revoking the first-instance judgment and the CNIPA's rejection decision. This case clarifies the distinctiveness standard for trademark registration of well-known IP derivatives.
C. Trademark rejection review case of a well-known British university: The trademark application of a world-renowned British university was rejected by the CNIPA based on a cited mark and absolute grounds. GoldenGate Lawyers represented the case through reexamination, first instance, second instance, and retrial, ultimately obtaining a judgment from the Supreme People's Court revoking the CNIPA's rejection decision, clearing obstacles for the international prestigious university's trademark layout in China. This case fully demonstrates the composure and professional depth of GoldenGate Lawyers in complex trademark administrative disputes.
In 2025, GoldenGate Lawyers has continuously consolidated its professional position in trademark legal services with a series of benchmark cases. We always adhere to client-oriented service, professionalism as the foundation, and a dual-drive approach of litigation and non-litigation to safeguard corporate brand value. Looking ahead, GoldenGate Lawyers will continue to deepen its practice in the intellectual property field, helping more clients gain the upper hand in fierce market competition.
