Vincent Su , Director of International Trademark Department

Working experience

Vincent Su is a trademark specialist whose practice focuses on international trademark strategies consultancy and portfolio management. With years’ experience in trademark field in China as well as many other countries from 2008, Vincent Su specializes in the negotiation, sophisticated consulting and provision of a comprehensive range of services in connection with a wide array of international trademark prosecution worldwide.



Vincent Su concentrated on high-end international trademark consultancy and portfolio management, and gained significant expertise in providing high quality of international trademark services. Through these practices, Vincent Su helped many clients to establish, manage, and profit from their international trademark portfolios and to defend against trademark infringement allegations, and to safe-guard clients’ international trademark rights and expanding into global marketplace with proper strategy.



Vincent Su is heavily engaged in matters involving trademark national registration in various countries and international registration through Madrid system. He accumulated extensive experience in trademark registration and infringement risk assessment, prosecutions and disputes, including opposition, refusal review, appeal, non-use cancellation, invalidation and administrative litigation, etc.

Skilled area and achievements

1. As a special invited lecturer of Beijing Intellectual Property Public Service Center, he provided online and offline lectures on international trademark protection for multiple enterprises.
2. As a lecturer of Beijing Rights Protection Center and Capital Intellectual Property Services Association, he recorded the senior course of “Intellectual property risk prevention before enterprises going global and intellectual property risk warning before product export”.
3. As a special invited researcher of BISU(Beijing International Studies University) of Capital Intellectual Property International Exchange and Cooperation Base, he drafted trademark registration practice for many countries.
4. Successfully served overseas trademark protection and management for several China's top 500 enterprises in the field of energy, machinery and obtained extensive protection.
5. Specialized in overseas trademark search and assessment, he provided international trademark solutions for a large number of domestic enterprises.
6. Proficient in national registration and Madrid international registration process monitoring management and practical operations.
7. Successfully provided risk analysis and plan strategy for the overseas layout of trademarks of many well-known enterprises, he represented the management and maintenance of their international trademarks.